Award Winning...

It's official. MACU, the Marketing Association for Credit Unions, chose our entries to receive 2011 Achievement in Marketing Excellence (AIME) awards in the annual report and newsletter categories. This was a team effort with the whole Marketing department being involved with writing and proofreading. I feel very free here at Mennonite Savings and Credit Union to come up with designs I think will work and have the support of the Marketing department to create these designs. A big shout out to Waterloo Printing who took care of printing these pieces.

The first couple of pics are of our 2010 Annual Report. I added a cool blind emboss with our Value words across the cover (which was a new paper from Mohawk in their Carnival line; the texture is fun!). Inside, full page photos carried over to the next page creating seamless spreads. Most of the images in the annual report were pictures I photographed. One other small detail which made a huge impact on the overall design was the extra flap at the back of the report which allowed me to list all of our board members, council of members and slate of nominees in one location. Seems like a little thing but it made a huge difference.

 

 

SHARE magazine was launched in 2010 to give new members to our credit union an overall view of our organization from it's roots to what we believe in and highlighted throughout the magazine are stories from members sharing their experiences with our credit union. This magazine has become a tool for our staff to have conversations with people interested in our credit union.